Refine your lead generation activities, because you need to do everything that you can to get the traffic that you are targeting to convert. Your blog, in a sense, is a lead generation tool. And it’s very effective. You see, not everybody is aware of this fact, but there are millions of blogs online, so if you want to convert the traffic that you are targeting into leads, you have to do everything that you can to refine the traffic that you are getting.
This is not something new, but I noticed a lot of bloggers, especially those who are very successful, who are targeting high paying lead sources, are also using their blog to refine the traffic that they are getting. In other words, they are using their blog to attract visitors that are more likely to convert.
How do you do this? Simple. Just follow these tips.
1. Share good targeted stories
Make sure that your content is good and targeted to the needs of those who are visiting your blog. If you write about something that is not related to the needs of those who are visiting your blog, chances are, those visitors will not stay longer and will leave before they finish reading what you’ve written. This is why you must target those high paying lead sources with those specific topics that are relevant to those visitors.
2. Update your blog frequently
Update your blog frequently. One thing that I’ve noticed is that those bloggers who are very successful are those who update their blogs daily. If you want to convert those high paying lead sources into leads, this is what you need to do. Just remember to not update your blog too often. Too many updates will just increase your bounce rate. Just one update a day is enough. At a minimum, you must update your blog at least once in a week. This one tip will not only increase your leads, but will also improve your ranking on Google and other search engines.